In today’s business world, corporate responsibility is no longer an option but a fundamental necessity. Companies that integrate responsible practices into their operations not only contribute positively to society and the environment, but also enhance their reputation and long-term strength. In the public eye, CSR in line with society’s present and future values allows you to differentiate yourself in the marketplace and create a deeper synergy with the end-consumer, making it easier to build consumer loyalty.
What is corporate social responsibility (CSR)?
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Corporate social responsibility is a relatively modern approach to business management which indicates that companies, apart from aiming to generate economic profit, should also have a commitment to society and the environment.
Importance of CSR
- It offers a positive corporate image: In a general computation, the benefit for the gallery is the commitment to a positive image for society and the environment. This commitment must be real, and not just a process of corporate image laundering. A win-win is a win-win for both sides.
- Generate a competitive advantage: Differentiation is key for your business to take off against the competition, as modern consumers are more informed about current affairs and may choose brands that are aligned with these kinds of values.
- Establish internal and external bonds of trust: Building customer loyalty is one of the most delicate aspects of the marketing funnel, and this practice helps those interested in your brand to end up choosing it. In addition, it is easier to attract talent, as the new generations are more committed to the values surrounding the environment and commitment to society.
- It translates into lower costs in the medium and long term: A sustainable commitment to energy will improve energy budget figures.
Regulatory compliance: There is an increasing number of regulations related to energy management and the reduction of greenhouse gas emissions. Following a CSR plan makes a company better covered in legislative terms.
What examples of CSR initiatives exist
There are various ways of interpreting and implementing a corporate social responsibility model, although the most widespread include:
- Energy efficiency programmes: Aimed at reducing energy consumption and combating climate change. Measures to reduce the carbon footprint.
- Community projects: Commitments to local society.
- Transparency and ethics: To be a responsible company with its actions and to record this.
Why energy efficiency should be a key pillar of corporate social responsibility
Energy efficiency is one of the most important aspects of CSR, and proof of this is that through timely optimisation, energy consumption can be reduced considerably. According to our estimates, savings range from 14% to 30%. As mentioned above, this result is also reflected in environmental issues such as the reduction of emissions or the reduction of the carbon footprint. The energy issue must be an engine on which to articulate the commitment of your activity towards society; society wins, your corporation wins and, therefore, we all win, which is one of the keys to CSR.
It is worth noting that energy efficiency is not only linked to the implementation of renewable energies, but also to the process of optimisation through software of the energy system that an enclosure has installed. For example, at Articae we have the Cirrus EMS software, as well as Cirrus IA, whose function is to collect data from the installed hardware to facilitate data interpretation and decision making.